Innovation at Cirque Du Soleil |
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"The circus is an unlikely place to find a paragon of innovation, but Cirque du Soleil isn't your garden-variety circus. And that's the point. The Montreal based performing art group reinvented the circus as a popular entertainment and reinvents itself with each daring new stage show. It's approaches to finding, training and retaining talent, unleashing creativity, and building a beloved brand look like elaborate tricks right out of one of Cirque's shows. But they are calculated risks, the result of intense planning."1 - Linda Tischler, Senior Writer and Former Managing Editor of New Media, Fast Company, in July 2005. "One of the successes of Cirque du Soleil, and most certainly Guy Laliberte, is to have made possible the coexistence of business and art within the same company. When Cirque du Soleil began to be successful, Guy Laliberté wanted to reinvest the profits to diversify and plan for the future. Innovation and risk-taking proved to be the solution."2 - Chantal Cote, Senior Publicist, Cirque du Soleil, in December 2005. Introduction
All of this year's entrepreneurs were exceptional, but Guy's commitment to his artistic vision and the passion he has for his work were what swayed the judges in his favor."5 Cirque was founded in 1983. Since its first performance, the company strove to be different from other circuses, by constantly coming up with innovations.
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1] Linda Tischler, "Join the Circus,"Fast Company, July 2005.
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